Drop story
Lead with the clearest point of view.
01Fashion & Apparel / commerce
Fashion / Selected direction
Boutique Clothing.
A lightweight commerce direction for brands that need product drops, lookbook energy and clean buying paths.
View the direction
02Information architecture
Pages in the system
A site with room
to move.
Collection depth, editorial blocks, product filters and stockist routing.
Collection
A flexible module for depth and proof.
Lookbook
A flexible module for depth and proof.
Product
A flexible module for depth and proof.
Stockists
Make the next conversation easy to start.
03Start a conversation
Fashion / Enquiries
Bring the
right question.
Use this direction when the brand needs visual taste before heavy ecommerce logic.
Page Inventory
- 01. Drop storyDYNAMIC
- 02. CollectionCURATED
- 03. LookbookCURATED
- 04. ProductCURATED
- 05. StockistsINTERACTIVE
Design Tokens
Color Palette
- Typography
- Outfit (Sans Serif)
- Grid / Spacing
- 12 Column / 4vw Padding
Best Suited For
Use this direction when the brand needs visual taste before heavy ecommerce logic.